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Home Energy Rating promotion
A series of promotional ads heralding the upcoming launch of the new Home Energy Rating brand and Stage 2 release of NatHERS for existing homes has commenced today (2 June). The four-week promotion aims to increase awareness and build anticipation of home energy ratings with Australian households.
It will feature paid digital display ads on websites, search ads and social media posts on Facebook and Instagram.
The ads encourage householders to visit a landing page to sign up for launch news as well as our new website homeergyrating.gov.au, which is expected to officially launch in July. The new consumer-focused site will feature a suite of clear and concise resources to help people better understand home energy efficiency and existing homes assessments.
New resources to support households and industry
The new website will feature live-action and animated videos, along with digital and printable materials designed to make home energy information accessible, practical, and easy to use.
The site will also provide technical support for assessors and software developers, as well as cater to new industry partners in real estate and finance, helping them to communicate clearly and confidently with clients.
NatHERS.gov.au will be retired in the transition to homeenergyrating.gov.au and permanent redirects will be in place.